When you think of your communications strategy for your business, what do you focus on? Business communications is more than just a section of your marketing strategy, and needs to be treated as such, or you run the risk of alienating and losing customers, and brand value.
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I still find it somewhat astonishing that, even in 2019, blogging for business purposes is still so underused and under-appreciated; especially when the research shows how valuable it is to building website traffic. The statistics themselves don’t lie, and I’ve noted some of them on my own content marketing page, but as we go into 2018, blogging is one aspect of content marketing that’s not going anywhere.
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The holiday period is coming to an end, and it’s time now to start thinking about getting back to work (if you haven’t already). Here’s a couple of ideas to implement in the early stages of 2019 to have a more productive year.
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